Brand guidelines
Using the Imapost brand
These guidelines cover our name, logo, color and type. Partners, integrators and press: please follow them so we look consistent everywhere.
Naming
- · Always write "Imapost" — one word, capital I.
- · Never "IMAPOST", "ImaPost" or "Ima-Post".
- · When referring to the product category, we're an "AI Marketing Operating System".
Logo
Ip
Primary lockup
Clear space equal to the height of the mark on all sides.
- · Don't recolor the mark outside the brand palette.
- · Don't add effects, gradients or drop shadows.
- · Don't rotate or stretch the mark.
Color
Primary
Primary token
Background
Base
Foreground
Text
Card
Surface
Muted
Subtle
Border
Dividers
Typography
Space Grotesk — Display / headings
Inter — Body copy, UI and paragraphs. Roman weights 400–700 only.
Tone of voice
- · Confident, never boastful.
- · Specific and testable — avoid marketing filler.
- · Human. We write like the smartest teammate on the team.